All of this work started with one question:

How can we propose a visual review for the Intro Lipton Font, alined to the brand's new moment? Like we do in several other project, we start a lot of tests searching for a nice graphic result, but also looking to use materials with some connection with the brand.

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CARIMBADA.mp4

After some hours working, we use the teabag paper as a canvas to apply the font, but we proceeded testing them during various moments and selected 02 variations that bring either more or less “noise” and texture quality to the font.

We can read the results below in two versions: raw and extra-raw.

Besides the campaign, the results were always focus in several kinds of deliveries, each one with different aspects for different uses. 

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ILLUSTRATION + APPETITE APPEAL
Grain by grain. This is how we took care of this work, which from the beginning had the following briefing: every grain matters.

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Inovar sempre fez parte do nosso jeito de trabalhar. Para nós, cada trabalho é um novo desafio, uma nova forma de encarar a produção e fugir do óbvio. Dessa vez esse desafio veio da agência W/McCann, que nos trouxe o projeto da nova campanha do Chevrolet Cruze: #ComoDeveriaSer.

O conceito dessa campanha é mostrar como a cidade seria se fosse muito bem administrada, em resumo, como ela deveria ser. O trabalho da nossa equipe foi raciocinar em como projetar e retratar as cidades de São Paulo e do Rio de Janeiro de maneira contemporânea, sustentável e voltada para o ser humano.

As the conceptual aspect of this project is as relevant as the aesthetic part, all the credibility and realism of this concept should be in the hands of specialists. It was from this perspective that we invited the Architecture and Urbanism firm JAA, to, together with PICT, develop the concept of the "Ideal World" for the two cities.

Our first move was to understand the viewing angle we would have in the KV, and from there, propose a floor plan for the cities. This was a way to comprehend the extent of the work we would have in rethinking the city.

It was a true immersion into the world of architecture, to understand structures, points of view, and processes for the project. Only in this way could we maintain the main concept until the end of the work.

Toda a campanha traz o contraste entre como as cidades poderiam ser, e como elas realmente são. Em especial em grandes cidade de países em desenvolvimento como São Paulo e Rio de Janeiro, representadas na campanha.

At the invitation of the creative team at WMcCann, we produced the images for the launch of the new Itaipava line.

100% Malt is a striking and tasty beer, and that's what we represented in our photographs and their details for each of the Key Visuals produced for this release.

There were several campaigns, images, motions and projects we engaged in during the 5 years we served PIZZA HUT. Each of them presented a different challenge and dynamics, with only one thing in common: Appetite Appeal.

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Named Anonymous Friend, it brought together pieces and actions that launched the first robotized emergency service for A.A., based on the testimonials received in the 70 years of the entity's existence. The campaign won a silver lion at Cannes in the Print & Publishing category.

EVEN BEING BORN ON APRIL FOOL'S DAY, WE DO EVERYTHING FOR REAL.

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In order to achieve a significant impact on its media channels for the rebranding of the Deline brand, the Africa agency invited us to produce a set of illustrations that would reinforce the regional identity of the brand. Therefore, the images feature texture and a silhouette reminiscent of woodcuts, which are very common in the popular culture of the Brazilian Northeast.

Every year, more than 35,000 Brazilians die due to disregard for traffic laws. Alongside the TALENT agency and MAPFRE, we transformed these accidents into a powerful message.

Mapfre - Crashed Messages

We were invited by Talent Marcel to build 
street clock installations using real car 
plates that were involved in traffic accidents.

There were three advertisements that circulated throughout the city 
of São Paulo during the May Yellow campaign.

The May Yellow movement was born with one sole purpose: 
to draw attention to the high rate of deaths and injuries in traffic worldwide.

Approximately 30% of deaths resulting from traffic accidents 
worldwide were attributed to alcohol consumption.

Disclamer: As imagens do modelo não foram clicadas pela PICT Estúdio.

In partnership with the Lew'Lara/TBWA team, we produced the new campaign for Adria's Grano Duro pasta line. A special, refined pasta that is positioned to be a choice for special moments, and has tradition as a strong pillar.

The campaign also carries a seal with the main characteristics of the product, with wheat on it. To bring a unity to the communication of the brand, we sought in the detail of the Grano Duro brand the language of the line to be applied in the seal.

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In yet another partnership with AFRICA, 
we produced some illustrations for ITAÚ, 
the official sponsor of the world's 
largest music event, ROCK IN RIO.

In total there were 3 illustrations of different characters that seek to bring the whole movement and excitement of participating in a festival like this. 

Through colors, contrast, and of course movement, each one of them was designed to work within the client's feed and delivered so that the agency could carry out all kinds of developments that were interesting for the campaign.

For each of them we present some variations to seek to best meet the expectations of the creatives and the client.

AFRICA_ITAÚ_ROCK_IN_RIO_PROCESS

Together with the Lew'Lara team, we brought a homely atmosphere to each of the 9 campaign images that reminds us of grandma's delicious recipes.

With each image, we try to bring the details of the products, their fillings, always thinking about the visual identity for all the images.

To represent the campaign through icons with a unique style for the brand.


Not every brand is suited for handmade work in wood, but Colorado seems to have been born for it. The brewery came to us through the Santa Clara agency with the challenge of interpreting the brand's logo with a handmade appeal, a key characteristic of its beers. This was the first campaign for the brand and it led to the opportunity to produce several others.

SOME ESTUDIES WITH TEXTURE 
UNDERSTAND WHICH DIRECTION 
WE WOULD TAKE FOR 
THE ENTIRE CAMPAING.

PICT | SANTA CLARA | COLORADO | RIBEIRÃO LAGER

Novamente pela agência Santa Clara, produzimos a primeira campanha da marca para as ruas. Para essa campanha produzimos um total de 05 peças finais, lindas, com tudo que a gente adora: lettering, fotografia, muita madeira e tinta.

Com um layout bem maduro da agência, focamos em adicionar detalhes e interpretações pontuais nos letterings, além de é claro a execução manual, para trazer uma maior personalidade para as peças finais. 

Um dos detalhes foi escolher entre as várias possibilidades testadas do degradê de dentro da letra, adicionar um highlight no mesmo direcionamento da luz aplicada em toda a fotografia que seria executada no futuro, além de garantir que a execução manual ficasse evidente para qualquer pessoa que visse as peças.

Quatro sabores diferentes que compuseram essa campanha: APPIA uma cerveja de Mel, a CAUIM que é feita com Mandioca, a INDICA que traz rapadura em sua receita e a mais escura e forte de todas a DEMOISELLE, que é composta com Café. Cada uma peça trouxe os ingredientes utilizados nos processos da fabricação de cada uma delas.

In collaboration with the AFRICA Agency, we developed the entire campaign that introduced Sadia as the official sponsor of the NBA. This included 2 Key Visuals, 10 posters, and several stickers that brought the campaign to life.

Disclaimer: As imagens do personagem Lek Trek não foram desenvolvidas pela PICT Estúdio.

Each lettering was designed for its poster, 
and all the stickers were animated.

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This case is just a fun and personal 
project we did around here.


All scenes began with our sketches. 
In them, we discussed the entire production 
and worked to visualize every detail.

Except for the gecko, everything in the scene is photographic.

BREAKDOWN LAGARTIXAS

LAGARTIXA - CROP 15

A PRODUCTION IN PARTNERSHIP WITH GUT SÃO PAULO CREATIVE TEAM FOR MERCADO LIVRE. 

We produce an environment full of lights with the brand colors to create a unique identity for the campaign. Every detail was thought to facilitate the campaign unfolding without losing the grading and details from the environment.

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Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma Extra
Job: Cervejas Especiais

Africa | Brahma Extra | Cervejas Especiais

Another campaign entirely crafted in an analog manner, bringing forth all the textures and details of organic materials for the launch of this craft beer line.

At the invitation of Hogarth Brasil, we participated in the visual development of the campaign 'It All Starts with Paper and BIC.' A production that explores the tradition of BIC, showcasing how the brand has been present in the lives of young Brazilians for over 60 years.

3 DIFFERENT 
CHARACTERS, 
3 DIFFERENT 
SKETCHING STYLES.

WE PRODUCED
DIFFERENTS OPTIONS 
FOR THE HEADLINES.

She's only 9 years old, but she's so curious, talkative, and articulate that she can talk about practically any topic. Maybe that's why she has friends from all groups and gets along with everyone, right?

She loves spending time with her friends, family, and her pet. With them, she's up for any outing: shopping, movies, parks, beach... And she has so much energy! This girl is always on the move. On her bike, scooter, rollerblades, playing soccer, cooking with her grandmother, or playing something she invented herself.

Of course, she couldn't do without many friends, so we also created the whole crew that is always with her.

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A Christmas tree, entirely made of paper craft, over 4 meters tall, with various textures and different shapes of tropical flowers and leaves. This was the challenge we undertook with VML to bring many colors to L'Occitane's Christmas in Brazil.

Few Brazilians are familiar with the Serra da Capivara National Park in Piauí, an incredible place with the largest quantity of rock paintings in the world, some dating back more than 50,000 years. It was there that, together with the Wunderman agency, we launched the Land Rover Discovery Sport, the first car manufactured by the brand in the country. A journey where we covered more than 3,000 km in search of the most beautiful and unusual landscapes to photograph this amazing car.

PICT - WUNDERMAN - LAND ROVER - SERRA DA  CAPIVARA - MAKING OF

THE TYPOGRAPHIC CHALLENGE FOR THE AGENCY THE CYRANOS AND WINES BERÔNIA

How to present two words unified and legible simultaneously, in one?

This was the central idea for Beronia Wine: a lettering that should be swiftly read in two distinct ways, for outdoor communication.

A very interesting challenge, especially given the priority use of the campaign being OUTDOOR media, which implies a high reading speed.

Through preliminary studies, we sought to find a way that all teams felt comfortable so that we could continue with production.

For this, we experimented with a series of typographic bases, and explored their developments.


After all the research produced and aligned, we focused on refinement and the reading quality.

We built a visual calibrator, where we could contemplate how each detailing would react or interfere with the lettering.

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With the final resolution for the lettering, we worked on the final part of the campaign.

We produced the word WINE with real Beronia Wine to bring the product as part of the whole campaign.

That's why we chose from papers that worked well with wet techniques , and photographed how the "paint" mixed and reacted on the watercolour papers.


Beyond the production for type and watercolouring, all of the product shots were carefully taken.

Every detail of the label, and its different paints, embossing and golden finishes were photographed taking care and importance of the product for the art.

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For Halloween, we took the oportunity to create something that would remind us all that there's still a little left for the pandemic to end. 

So we created three characters for the holiday - in 2D and in 3D - that are living just like us: treading on in this final stretch of the pandemic.

A light and fun way to bring Hallow's Eve to our reality.

It's almost over, so wear a mask, and wear it with no fear.

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KERO COCO is a natural product aiming to consolidate this concept in the market. In partnership with the In Press agency, we produced the Key Visuals and the film for the new Kero Côco campaign. Building on the concept #MadeWithNature, we sought to use the same raw material as the product for our production.

Pincel feito com a casca do coco. Essa foi uma das saídas que criamos para trazer o conceito da nova campanha de Kero Coco aos KVs e ao filme que também produzimos aqui no estúdio. #FeitoComANAtureza já está no nosso Behance, confere lá: https://www.behance.net/gallery/73583203/In-Press-Kero-Coco-Feito-com-a-natureza

PICT | IN PRESS | KERO COCO | FEITO COM A NATUREZA

Para fotografar os KVs, produzimos todos os fundos manualmente e na hora da montagem buscamos ao máximo trazer os volumes das layers que eram necessários, bem como as interações entre os materiais.

The Petrópolis Group, in collaboration with the FutureBrand agency, took on the challenge of redesigning the entire brand family of the brewery's most important brand, Itaipava. The group, proud to compete on equal footing with other industry giants, is currently the second-largest brewery in Brazil and the only major company with 100% national capital. From that, you can get an idea of the responsibility and excitement that PICT Studio embraced in participating in this project.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Future Brand
Cliente: Cervejaria Petrópolis
Job: Redesign Itaipava

Future Brand | Cervejaria Petrópolis | Redesign Itaipava

We always strive to, beyond studying, 
present distinct paths so that the teams 
can make better decisions.

AFRICA_VIVO_ICONES_ANIMACAO_DETALHES_V2

Disclaimer: As fotos dos modelos não foram produzidas pela PICT Estúdio.

There were many deliveries in a partnership that gave us the opportunity to help the brand build campaigns, menu images, and others that we show below, through a summary of everything we did.

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Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma Zero
Job: Vinhetas Animadas

Africa | Brahma Zero | Vinhetas Animadas

Before getting hands-on, we designed the structure in digital studies. In this step, we understood how the lighting would be, the size of the entire structure, the main challenges, and how the material would behave. From there, we moved on to the actual production of the piece.

This is how we took care of this work, which from the beginning had the following briefing: every grain matters.

In this partnership with Africa agency, we managed to capture the essence of Claybom's new recipe. Each image tells a delicious story.

A lot of thread, sewing needles, nails, and good hours of planning. It was with this energy that we took on the responsibility of bringing the agency MOMA's project to life for WaveKnit by Mizuno. PICT was invited to produce panels, made in String Art, to reinforce the product's concept, which is 100% fabric, combining the necessary technology for long-distance training, comfort, and impeccable aesthetics.

Case Study

Throughout the Waveknit campaign, which carries the concept "Design that inspires performance," the pieces always come with a map as the background of the product. The maps, drawn and then sewn along with the sneakers, follow the proportions of real maps from three areas in well-known running regions in the Brazilian cities of São Paulo, Rio de Janeiro, and Belo Horizonte.

PICT | MOMA | MIZUNO | WAVEKNIT

With the entire project mapped out, we projected its design onto the base of the final piece and marked each point that, when sewn, would form a street or avenue. For each type of line, different stitches were used: lines at the base level, lines that go at the height of the nail heads, among others, thus differentiating the various roads on the map.

Seeking to create the closest link with the real product, we studied different solutions for the weaves of each of the seams on the real product.

Another responsibility of the studio was to photograph the products to be used when the piece's proposal involved the exhibition of the real sneakers.

Imagine creating a poster with types made only with organic materials? Every day a new aesthetic result for a poster for AA that invites us to reflect on the concept of alcoholism.

For several days, we conducted research to identify which ingredients would be most visually interesting to create the desired visual impact.

JWT_AA_TYPE_PODRE

We always seek to fully engage with our projects. In this one, we visited an apiary in MG to learn more about bees and gather all the raw materials we would need. We chose the boxes we would use, honeycombs, and tools that are natural to the environment, and obtained some images of real bees to include in the campaign. With the selected boxes, we treated and painted the wood, as well as added information through hot clichés. Finally, paint, lettering, and textures to bring the campaign to life.

Brazilian carnival is famous worldwide, and since Amstel arrived in Brazil, it has always been very present in carnival celebrations, be it in parties, blocos (street parties), or parades. Since their first year here, we had the opportunity to build a campaign identity that spanned years and became their trademark. Each carnival brought a variation, but always maintaining its essence. Below, we present some images from these campaigns.

All our Amstel campaigns were photographic. 
Every drop, movement, texture was chosen carefully to ensure a unique and coherent visual language.

HISTORY, BRUSH, 
OLD COSTUMES, 
OLD COSTUMES, 
AND LOTS OF PAINT.


The anniversary campaign for Brahma Brewery, one of the most traditional in Brasil, presented us with the challenge of recreating iconic advertising pieces from the brand's history over its 128 years.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma
Job: Rótulos Históricos

Africa | Brahma | Rótulos Históricos

We immersed ourselves in this history and recreated the images using the same techniques employed in the past, reviving Brahma's illustrious past on the streets. Even the photographs were taken analogically

All the fonts applied in the campaign were created analogically. 
Some were hand-painted, and others were printed in various forms, 
all using technologies available at the time.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: VML
Cliente: Vedacit
Job: 80 Anos

VML | Vedacit | 80 Anos

TALENT MARCEL | GLACIAL 
SENSACIONAL • MARAVILHAL • FANTASTICAL

SOME OF THE OPTIONS 
PRESENTED FOR THE 
DEVELOPMENT OF 
THE ALPHABET.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: JWT
Cliente: Tramontina
Job: Respeito pelo Churrasco

JWT | Tramontina | Respeito pelo Churrasco

A CAMPAIGN AND AN ALPHABET MADE 
OF CHARCOAL FOR A BBQ BRAND

SOME TESTS WERE CONDUCTED 
TO ACHIEVE THE IDEAL CHARCOAL 
TEXTURE FOR THE PHOTOGRAPHY 
OF EACH TYPE.

WE ALSO CREATED A SERIES OF 
PHOTOGRAPHS OF APPETITE APPEAL 
AND BEHAVIOR FOR THE CAMPAIGN.

At each project, we aim to achieve a truly distinct result, whether it's aesthetic, in terms of production, or through our engagement with the idea and the brand's concept. Ultimately, it should bring pride to all the teams involved.

The invitation prompted us to bring a visually impactful language to a very traditional brand in Brazil like Itubaína. Consequently, we were immediately led down a path that emphasized this strong tradition. We combined the brand's concept with the artisanal production of the pieces, bringing together a retro circus language and a touch of Art Deco using gold leaves, glass, another layer of glass, typography, and lights—all within a single installation.

The construction of the images in this campaign was planned to emerge from an installation. Each play of light, the projected shadows, everything results from a combination of layers of paint on different glasses and the lighting designed for the camera lens.

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After understanding the entire production dynamics and testing it with prototypes, we proceeded to the actual production of each layer with paint and gold leaves.

The central part of this project involves the typefaces chosen to continue the campaign execution. As always, we begin by researching and conducting tests to gain confidence in the path we are going to follow. One of them followed a path with more Art Deco characteristics, and the other had more classical features, such as well-designed serifs.

To complement the visual system of the campaign, we produced some photos of the product wrapped in the Splash.

Site : http://www.pictestudio.com.br/
Instagram : https://www.instagram.com/pictestudio/
Facebook : https://www.facebook.com/pg/Pict.Estudio.SP
Behance : https://www.behance.net/pictestudio

Agência: Africa
Cliente: Brahma
Job: Sabor de ser mais

Africa | Brahma | Sabor de ser Mais

ALPHABET MADE FOR AN ADAPTATION OF THE CAMPAIGN FOR NEW YEAR

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Invited by JWT, we combined two passions of Brazilians: CARS and SOCCER. We produced an illustration for each game of the Brazilian national team in the group stage, inspired by street paintings that are very common during the World Cup here in Brazil. We used stencils, sprays, some forms of paintings to have more and less definition.

PICT_AFRICA_SADIA_NATAL2020_ONLINE_14_09

FULL PAPER CRAFT 
WORK FOR A REAL 
APPETITE APPEAL 
CHRISTMAS SCENE.

In collaboration with LOLA MullenLowe 
from Barcelona, we produced all the 
materials for the new flavor of Cornetto:
CHOCO CRUSH.

To complement the communication, 
we created the Cornetto ice cream logo, 
crafted with the same elements as the product 
and infused with dynamic movement.

Capim Limão. Made with lots of colors from the original fruits used for the products, each art was created with individuality but with the intention that they function together without losing the L’Occitane essence of natural products.

ALL THE PRODUCTION 
MADE BY HAND, 
AND POSED IN A SCENE 
ILLUMINATED FOR PHOTOGRAPHY.

The campaign for the Quick Dry premium nail polish line used colors, textures, and movements to illustrate the pieces.

Photography and 3D illustration were the main tools used in the creation process. We started with sketches and ended up with the studio covered in dust and glitter.

The 3D-resolved images were conceived in manual drafts to find the best composition and format, then modeled and rendered for the final result.

After generating ideas for the images to be produced, the textures were assembled and then digitally processed.

The colors were an essential part of the creation process for the pieces, whether they were created digitally from the beginning or photographed and later processed.

O planejamento partiu do efeito final desejado: criar a identidade das peças da campanha com base em lambe-lambes reais. 

Para chegar lá, apenas computadores e programas de tratamento não dariam conta do recado. Foi preciso desenhar manualmente as ilustrações e compor os elementos necessários para recriar as diferentes saídas estéticas deste estilo de arte, imprimir em papel jornal e, finalmente, fotografar o resultado aplicado na parede. Tudo para chegar o mais próximo possível da aparência de realidade, mesmo no resultado digital final.

Recebemos um briefing para produzir as ilustrações dos elementos  _ bola, coroa e coração _ em hachura. Por existirem inúmeras possibilidades para a mesma técnica apresentamos alternativas para que os criativos tivessem liberdade de escolha: uma à lápis e duas à nanquim, uma delas com bico de pena. Depois de aprovadas pelo cliente, passaram pelo processo de impressão em papel, garantindo a linguagem visual do trabalho. 

O efeito de lambes de papel colados por aí foi resultado do processo de reticulação presente nas peças, que realmente foram impressas e coladas em uma parede, para depois serem fotografadas para entrega final.

A campanha foi exibida em peças de mobiliário urbano de grandes cidades brasileiras 

e em diversos canais digitais durante o período dos jogos das finais da NBA.

PICT _ BERLITZ _ CALENDAR

Seeking to bring consolidation to the SWIFT brand, the LEW LARA agency invited us to build an institutional campaign for this being one of the main brands of the JBS group, now one of the largest food producers in the world.

CROP_001

There were 04 days of photography to generate all the images for this annual SWIFT campaign. Focused on its stores and, of course, its media, the campaign featured 08 images with an absolute focus on Appetite Appeal from different themes, each accompanied by photos of the presenter Thiago Leifert that complemented the campaign.

CROP_003

All the images were designed to interact with the photos we took of the presenter Thiago Leifert and some hands shown below. In addition to the photos of the recipes and him, we produced some illustrations of textures that served as the basis for all the developments of the campaign.

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CROP_007

CROP_012

CROP_014

JWT | CAFÉ DO PONTO | ART OF MAKING COFFEE

Well accompanied by a cup of coffee and in partnership with JWT agency, we started from the concept "Art of making coffee" for Café do Ponto and carried out the launch campaign for the brand's new flavor blends. We created a luminous object in the shape of the product's logo, which, by itself, could meet the needs of the images and expand the possibilities of development between advertising and content pieces.

JWT | Café do Ponto | A Arte em fazer Café - Making of


Our central idea for the campaign was to develop a luminous object in the shape of the letter "O," present in the client's logo, emitting white light on the front and sides and red light on the back. Thus, we had a physical result with a division of colors and environments where, in the front, we illuminated the product and its ingredients with white light, and behind, inside the "O," in red, an iconographic environment representing the history of that coffee.


There were 6 different products, one for each Keyvisual, 
and for each of them, a unique maquette to convey that flavor. 
Each object was selected to fit inside the "O" and be 
affected by the interference of light.

Our

Works

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