Pict Estúdio | CAFÉ DO PONTO ART OF MAKING COFFEE

JWT | CAFÉ DO PONTO | ART OF MAKING COFFEE

Well accompanied by a cup of coffee and in partnership with JWT agency, we started from the concept "Art of making coffee" for Café do Ponto and carried out the launch campaign for the brand's new flavor blends. We created a luminous object in the shape of the product's logo, which, by itself, could meet the needs of the images and expand the possibilities of development between advertising and content pieces.

FROM THE PROJECT TO THE FILMS

Our central idea for the campaign was to develop a luminous object in the shape of the letter "O," present in the client's logo, emitting white light on the front and sides and red light on the back. Thus, we had a physical result with a division of colors and environments where, in the front, we illuminated the product and its ingredients with white light, and behind, inside the "O," in red, an iconographic environment representing the history of that coffee.

FOR EACH KEYVISUAL,
ONE MAQUETTE.

There were 6 different products, one for each Keyvisual,
and for each of them, a unique maquette to convey that flavor.
Each object was selected to fit inside the "O" and be
affected by the interference of light.

LIGHT, CAMERA, POSTERS AND FILM

After delivering the Key Visuals,
we proceeded to produce some films
showcasing the various coffee blends.