POLAR

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COMMEMORATIVE REGIONAL CANS

A BEER WITH TRADITION

In collaboration with the PAIM agency, we developed all the art for commemorative cans for a beer that is very traditional in the state of Rio Grande do Sul here in Brazil, the POLAR beer. We were responsible for the style and production of the illustrations and, this time, also for the design of each can. For this, we developed an alphabet specifically for this commemorative line, which had the concept of the regional culture of each of the main cities in the state.