ITAIPAVA

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REBRAND

FUTURE BRAND | ITAIPAVA | REBRANDING

The Petrópolis Group, in collaboration with the FutureBrand agency, took on the challenge of redesigning the entire brand family of the brewery's most important brand, Itaipava. The group, proud to compete on equal footing with other industry giants, is currently the second-largest brewery in Brazil and the only major company with 100% national capital. From that, you can get an idea of the responsibility and excitement that PICT Studio embraced in participating in this project.